Market Access Transformation, founded by industry veterans, develops cutting edge technologies that enable the healthcare community to gather and exchange insights that assess the real world potential of their products. The first tool in the suite is called Rapid Payer Response ™, focusing on revolutionizing the way Payer research is conducted.
Baiju has 17 years of experience in healthcare holding various sales, marketing, pricing, and market access roles within manufacturers and consultancy. Baiju’s entrepreneurial spirit is driven towards developing technologies which disrupt conventional wisdom.
As the SVP and Head of Commercial Development at HERON Evidence Development, Baiju helped build the US office as well as lead a global commercial team responsible for Pricing, Market Access and Health Economics consultancy to Pharmaceutical, Device, and Diagnostic companies.
As President of Aurora Capital LLC., Baiju provided clients with a standardized and proactive approach to integrating Market Access and Health Economics aspects into a product’s clinical and commercial strategy. He has been involved in developing pricing, market access, and evidenced based strategies for the launch of 15 new therapeutics and technologies in various diseases and therapeutic areas. Baiju has developed an online ‘front end’ competitive Pricing Dashboard which has been utilized in new drug and lifecycle pricing and forecasting decisions.
Baiju has an MBA in Pharmaceutical Management and Marketing from Rutgers University.