Market Access Transformation, founded by industry veterans, develops cutting edge technologies that enable the healthcare community to gather and exchange insights that assess the real world potential of their products. The first tool in the suite is called Rapid Payer Response ™, focusing on revolutionizing the way Payer research is conducted.
Our skilled, dedicated team combines leading-edge technologies with unparalleled market access expertise to consistently exceed customer expectations.
Genevieve has over 6 years market access experience and has worked across a range of therapeutic indications including oncology, autoimmune and cardiovascular disease. Genevieve has expertise particularly in payer research, scenario planning and value proposition development.
Prior to joining MAT Genevieve conducted numerous global strategy and organisational consultancy projects in the health, technology and public sectors.
Genevieve has a PhD in Computational Biochemistry from the University of Southampton.